Good News for Small Businesses on the Web
We were so lucky to have Raanan Bar-Cohen, media engineer for Automattic, come to our Web Technology class on Wednesday February 24. I have to admit I have a pretty good tech-crush on him. I was already a huge fan of WordPress after only having used it for a short 2 months. What I find remarkable is the ability, not just to use it as a blogging platform, but to use it a web CMS. Admittedly, even Raanan shied away from using the term contact management system (CMS) but he definitely identified it is an emerging trend.
In fact this blog/website is based on a Web site style template. I am not shy to mention that I purchased this template from studiopress.com which I fully endorse. There are many other template companies out there. The best part is, the templates are very easy to install.
Accompanying WordPress’ core blogging engine is along list of plugins that will satisfy any possible need – everything from twitter feeds to e-commerce (one I am particularly interested in). What you do need to know is what you are looking for and that is usually half the battle.
So why is this good news for small businesses on the Web? Well, these businesses and independent contractors often rely on hiring inexperienced affordable developers or having family members create their web presence. This usually results in having sites with poor navigation, poor design and an overall unprofessional presence on the web. In order for business to compete in today’s market their first impression is important. Many consumers visit the sites of potential companies to determine legitimacy and worth. Previously, having a robust website was quite costly.
Here comes WordPress, like a knight on a white horse. Don’t get me wrong, it is not all rainbows. There are still some technical needs. You will need someone to get you set up, installed and clean up the site. The most significant plus to having your site on the WordPress platform, is that you can have control. Control on posting, changing pages, adding media, inter-site searching, basically everything you previously were relying on a third party to do.
I think we are about to see a rather large shift in small to medium sized companies (and independent contractors) having their sites migrate to an affordable WordPress-ish site. A site where the HR managers can update their own job listings, the product managers update their company’s products and have the CEO writing communication press to their customers.
I love WordPress.